Imatge de Catalunya percebuda per turistes angloparlants i castellanoparlants

Estela Marine-Roig; Esteve Mariné Gallisà

doi:10.5565/rev/dag.429

Imagen de Cataluña percibida por turistas anglohablantes y castellanohablantes

Autores/as

Estela Marine-Roig Universitat de Lleida https://orcid.org/0000-0002-3275-0135
Esteve Mariné Gallisà Universitat Oberta de Catalunya

PDF (CA)

Resumen

En lo que va de década, se ha multiplicado notablemente el volumen de los contenidos en línea generados por usuarios y consumidores (UGC), junto con la expansión de los medios de comunicación sociales. En el campo de la hostelería y del turismo, se ha producido un incremento exponencial de las opiniones en línea sobre viajes (OTR). En este artículo se propone un método para analizar las producciones paratextuales ligadas a las OTR y extraer de ellas la imagen percibida del destino según la procedencia de los turistas. El método se aplica a una muestra aleatoria de 330.000 OTR alojadas en TripAdvisor, sobre Cosas para Hacer en Cataluña, escritas en castellano o inglés entre 2011 y 2015. Según las opiniones analizadas, por lo que respecta a la imagen percibida (y transmitida) por los turistas de habla inglesa y, en especial, por los norteamericanos, se puede concluir en síntesis que Cataluña es Barcelona y Barcelona es Gaudí.

Palabras clave

imagen del destino, contenido generado por el usuario, datos masivos, opiniones en línea sobre viajes, marcas turísticas territoriales

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